Public Relations Tactics

Do the Right Thing: Measuring the Effectiveness of Corporate Social Responsibility

Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071007
Organization/Author/Firm: Susan Balcom Walton, M.A., APR, and Brad Rawlins, Ph.D.
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Corporate social responsibility benefits both companies and communities. However, you must be able to measure your impact and communicate the results. Develop a strategic and focused approach to get the most out of your organization’s CSR efforts.