Public Relations Tactics

Tools to Reach Across the Language Divide | Diversity Dimensions

Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071006
Organization/Author/Firm: Rochelle L. Ford, Ph.D, APR
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In this month’s Diversity Dimensions column, Rochelle L. Ford, Ph.D, APR shares tools to help your message translate across language barriers.

Translation tips for PR pros:
1. Know the key languages that your publics use.
2. Be sure to use someone fluent in the different language to edit your work and ensure the messages are accurate.
3. Conduct research in the languages that your publics use, because you may be missing some critical information that is not provided in English-based websites.