Public Relations Tactics

Digital Dialogue: Blog All About It: Establishing Thought Leadership Online

Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071005
Organization/Author/Firm: Ryan Zuk
Tactics: Internet / New Communications Media - RSS, Blogs, Podcasting
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On a World Wide Web full of Twitter following, Facebook friending and YouTube viewing, it is easy to lose sight of blogging’s benefits. Blogs remain the most flexible online format for professional communicators.

In this month’s Digital Dialogue column, Ryan Zuk discusses why your own blog is essential for establishing yourself as a thought leader in the digital era.