Public Relations Tactics

Connecting with Colleges: How the Census Bureau Partnered with PRSSA

Publication Date: 07/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-071003
Organization/Author/Firm: Philip Volmar
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This year, the U.S. Census Bureau reached out to students for help communicating with their peers through the PRSSA Bateman Case Study Competition. The winning team, University of Georgia, impressed the judges with its innovative “iCount” campaign that targeted students and community members in a bilingual effort to “make Athens count.”