Public Relations Tactics

Assessing the Health of Your Relationships with a Relationship Check-Up

Publication Date: 7/2001

Source: SO01 Public Relations Tactics
Product Code: 6C-070114
Organization/Author/Firm: Kirk, David, APR, Fellow PRSA
Industry: Health - Medical - Pharmaceutical
Specialization(s): Community Relations / Research - Evaluation
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A method of assessing relationships with community and opinion leaders is put forth as a better way of measuring how well you are communicating with your key audiences. An alternative to the communications audit.