Public Relations Tactics

Crossing Borders: How to Establish an International PR Program


Publication Date: 06/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-061105
Organization/Author/Firm: Judy Phair, APR, Fellow PRSA
Specialization(s): Global Communications
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Summary

International communications are becoming increasingly important in today’s global marketplace. Judy Phair, APR, Fellow PRSA, and president of consulting firm PhairAdvantage, LLC, offers her advice on establishing a successful international PR program and working with clients abroad.