Public Relations Tactics

Take Caution When Connecting: 8 Risks You Are Taking With Social Media Marketing

Publication Date: 06/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-061102
Organization/Author/Firm: Rusty Cawley, APR
Industry: Consumer Products
Specialization(s): Social Media / Crisis Management / Marketing
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Social media marketing can act as an effective tool to promote a brand’s product, service or reputation. However, it also contains its share of threats. Risk communication and social media blogger Rusty Cawley, APR, discusses some of the most pressing vulnerabilities of marketing through social media.