Public Relations Tactics

Walk the Talk: Bringing the Sexy Back to Offline Word-of-Mouth

Publication Date: 06/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-061101
Organization/Author/Firm: Geno Church
Specialization(s): Word-of-mouth marketing
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Online engagement plays an important role in building and maintaining customer relationships, but 90 percent of word-of-mouth interactions still take place offline. Geno Church, word-of-mouth inspiration officer at Brains on Fire, explains why connecting in person is so important and explains how to carry the conversations offline.