Public Relations Tactics

Ask The Professional: Protecting Your Agency’s Ideas


Publication Date: 05/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-051014
Organization/Author/Firm: Ann Subervi
Specialization(s): Legal / Firm Management / Ethics
Member price:
FREE
Non-Member price:
FREE

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Summary

Our Ask the Professional columnist examines an age-old conundrum for PR agencies: How to protect your intellectual property from potential clients and competitiors.