Public Relations Tactics

Pitch Perfect


Publication Date: 05/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-051010
Organization/Author/Firm: Katrina M. Mendolera
Specialization(s): Media Relations
Tactics: Internet / Multi-Media Communications
Member price:
FREE
Non-Member price:
FREE

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Summary

Here are some tips to remember when making a pitch in today’s multimedia world:
~ Keep pitches short.
~ Send all the ingredients necessary for a well-rounded story.
~ Know a journalist’s deadline before making a follow-up call. A disruptive phone call can irritate a reporter who is on the clock.
~ Don’t pitch a reporter on Twitter until a relationship has been established.
~ Be flexible.

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