A Changing Media Landscape: The Social Media Boom And Other Digital Factors
Publication Date: 05/2010
Source: SO01 Public Relations Tactics
Product Code: 6C-051009
Organization/Author/Firm: Katrina M. Mendolera
Specialization(s): Media Relations
Tactics: Internet / Multi-Media Communications / Twitter
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In a media landscape dominated by digital, millions of people can see a story from a single outlet. This has created an environment where spreading your message can be easier and more efficient.