Your Public Relations and Communications Community

Measuring Success: How to “Sell” a Communications Audit to Internal Audiences

Publication Date: 4/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-040605
Organization/Author/Firm: Rebecca Hart, APR
Specialization(s): Research - Evaluation / Measurement
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Communications research programs often start with a communications audit, a method of research that determines how your core audiences perceive your organization. With this type of high-quality research, you’ll get strategic information to take your communications program to the next level. But the challenge is: How do you sell the audit (or any other research initiative) to upper management when you’re already fighting for every implementation dollar you can get your hands on?

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.