Public Relations Tactics

When the Sport Hits the Fan: Crisis PR in the Age of Athlete Scandals

Publication Date: 3/1997

Source: SO01 Public Relations Tactics
Product Code: 6C-039714
Organization/Author/Firm: Wenger, Ty
Industry: Sports
Specialization(s): Crisis Management
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Crisis management is a PR survival skill increasingly prized in today's climate of high-pressure media and shocking athletic scandals.