Public Relations Tactics

Lessons From The Trash: A Common-Sense Guide To Letters And Resumes

Publication Date: 2/1998

Source: SO01 Public Relations Tactics
Product Code: 6C-029810
Organization/Author/Firm: Laura Mercer
Specialization(s): Career Development
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During the past 10 years, I've reviewed thousands of cover letters and resumes from PR pros and students. Along the way, I've collected some unbelievable examples of how not to land a job. It's clear that many job applicants in our profession simply don't follow the basics.

The following are some tried and true reminders about how to write an effective cover letter and resume along with some true-life examples I rescued from the recycling bin.