Your Public Relations and Communications Community

Freedom of Expression: The Power and Peril of Metaphor

Publication Date: 02/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-021105
Organization/Author/Firm: Dave Junker, Ph.D.
Tactics: Press Releases
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Metaphors can be powerful tools to create insightful, vivid images for your reader. But they can also become confusing, clumsy detractors when used incorrectly. Here, Dave Junker, Ph.D. discusses how to cultivate their skillful and effective metaphors that make an impact.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.