Public Relations Tactics

Spotlight On: Take Your Headlines Seriously: The Bottom Line On Top Words


Publication Date: 02/2010

Source: SO01 Public Relations Tactics
Product Code: 6C-021011
Organization/Author/Firm: Dave Junker, Ph.D.
Member price:
FREE
Non-Member price:
$4.99

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Summary

The Onion’s satirical approach offers some serious insight into crafting headlines. Follow the formula grab your audiences’ attention from the start.