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Checkpoints: A Dozen Tips to Power Your PR Writing

Publication Date: 2/2008

Source: SO01 Public Relations Tactics
Product Code: 6C-020801
Organization/Author/Firm: Ken Jacobs
Specialization(s): Writing
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The following outlines the top tips I share with those who want to improve their writing. You’ve possibly heard many of these; the key is diligently applying them to all of your writing.

o Outline, outline, outline.
o Write tight
o Leave it overnight.
o Get a proofing buddy.
o Watch repeat offenses.
o Get active.
o Know their style.
o Get to the point.
o Avoid superlatives, overwriting and “adspeak.”
o Show it to someone not in the know.

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