Your Public Relations and Communications Community

Ask the Professor: Are Changes in Store for Measurement, Clip Books?

Publication Date: 2/2006

Source: SO01 Public Relations Tactics
Product Code: 6C-020602
Organization/Author/Firm: John Guiniven, Ph.D., APR, Fellow PRSA
Industry: Technology
Specialization(s): Research - Evaluation / Measurement
Tactics: New Communications Media - RSS, Blogs, Podcasting
Member price:
Non-Member price:

Secured Document - MyPRSA Login or Purchase Required Please log in to MyPRSA to View or Purchase this item.


Q: Blogs and podcasts are increasingly important, but I’m not sure how to measure coverage in these areas, and I have no idea how to include it in clip books for our clients.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.