Public Relations Tactics

The Power of Social Networks: Reviving the Intranet [Insert: Connecting with a ‘Hello’] | How To Advice for Practitioners

Publication Date: 01/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-011108
Organization/Author/Firm: Steve Radick
Tactics: Intranet
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Why, in this era of Facebook, iPhones and Twitter, does the intranet still inspire such frustration? Is there still a place for the intranet in the modern workplace? Or should we all just get used to uploading our work files to the same place as our personal photos because it works better than the tools that our IT departments created?

The intranet isn’t dead, but it is going through some fundamental changes. Whereas the intranet used to be focused on connecting people to information, it’s now about connecting people to people.

Successfully deploying social media tools on the organizational intranet requires more than just the latest technology. Here are five lessons that we learned as we developed and implemented, a new intranet for a global workforce of more than 25,000 people.