Public Relations Tactics

Ask the Professional | Momentum Shift? Preparing for 2011


Publication Date: 01/2011

Source: SO01 Public Relations Tactics
Product Code: 6C-011101
Organization/Author/Firm: Ann Subervi
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Summary

In this month’s column, Ann Subervi looks ahead to see what will set 2011 apart for PR practitioners. While many clients remain cautious in the wake of recent economic turbulence, there is room for optimism as more organizations realize the value of strategic public relations.