Public Relations Tactics

Lifetime Achievement: Creating A Powerful, Concise Résumé

Publication Date: 1/2009

Source: SO01 Public Relations Tactics
Product Code: 6C-010911
Organization/Author/Firm: Carolyn G. Bobo, APR, Fellow PRSA
Specialization(s): Career Development
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Does your résumé accurately showcase your achievements? Human resource experts say that applicant screeners spend about 10 seconds reading each résumé. You want yours to merit a longer look.

You’ll find that many experts, especially senior position recruiters and outplacement firms, suggest that a résumé should focus on accomplishments, not chronology.

The purpose of an achievement résumé is:
o To identify activities that showcase the applicant’s knowledge
o To identify activities that display how the applicant’s work supported organizational goals
o To explain activities that might not be of obvious significance

To put this in the context of strategic communications, your résumé should explain: what you did, why it mattered and how it was measured.

Here’s how to prepare an achievement résumé.