Public Relations Tactics

Editor’s Corner

December 3, 2013

In this issue of Tactics, we bring you highlights from the PRSA 2013 International Conference in Philadelphia. Check out our coverage to find more insights such as:

“Public relations is bigger than a department within an organization — it’s actually how your organization talks to people and steers and guides them in ways that they couldn’t get before they connected with you. Public relations is an extension of everything that the organization does. Without it, it becomes social chaos.” — Brian Solis, principal analyst at the Altimeter Group

“You don’t have to have ‘leader’ in your title to be a leader in your organization. Stand up and be counted because you never know who’s counting on you.” — Vernice “FlyGirl” Armour, the first African-American female combat pilot in the U.S. Marine Corps

“Bold goals attract bold people.” — John Wood, founder of Room to Read

Aside from the coverage you’ll find in these pages, you can visit our RebelMouse page for a collection of dedicated #PRSAICON tweets.

Meanwhile, as this year comes to an end, we’re already looking ahead to 2014. The new year promises to be special for a variety of reasons. For starters, it marks my 20th year with PRSA. In July, we’ll feature a 20th anniversary edition of Tactics, showcasing some of the stories and insights from our 230-plus issues.

For now, I’ll leave you with our 2014 editorial calendar. As always, we’re seeking content that helps advance the PR profession and the professional. Please let us know if you are interested in contributing to the publication as well as to our online version. You may also find our writers’ guidelines here.

Finally, all the best to you this holiday season.

2014 Editorial Calendar

January – The Year Ahead 
February – Writing Tips
March – Video/Multimedia
April – Social Media/Accreditation
May – Career Development
June – Leadership
July – 20 Years of PR Tactics
August – Travel and Tourism
September – Ethics
October – Diversity
November – International Conference Recap
December – A Celebration of Public Relations

John Elsasser

John Elsasser is the editor-in-chief of Tactics and The Strategist. He joined PRSA in 1994.


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