Your Public Relations and Communications Community

Partner Research: Integrated Marketing Communications at West Virginia University


The Integrated Marketing Communications (IMC) graduate program at the West Virginia University (WVU) P.I. Reed School of Journalism is designed to give public relations, marketing and media professionals the tools they need to lead their company's communication strategy in today's dynamic digital environment. WVU IMC students learn how to develop effective integrated marketing communications campaigns that create meaningful dialogue with consumers and maximize ROI.

Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.