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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case with Adam Bashaw, APR+M

July 1, 2012

Adam Bashaw, APR+M, is the deputy assistant chief of staff for public affairs for U.S. Marine Corps Forces Reserve in New Orleans, and a Navy Reserve officer for 7th Fleet Public Affairs in Yokosuka, Japan. Bashaw leads a worldwide team of public affairs officers, combat correspondents, Combat Camera and Marine Corps Band New Orleans. Prior to this, he served as Deputy Chief of Staff for Public Affairs for the Chief of Navy Reserve. He has more than 26 years of experience in strategic and tactical military public affairs and has worked in 193 cities in 24 countries on six continents, and received 22 decorations.

Name:  Adam Bashaw, APR+M

Childhood ambition:
President of the United States until junior high school, when I discovered The Ramones. After that, I wanted to be Adam Ramone.

Current livelihood:
Deputy assistant chief of staff for public affairs, Marine Corps Forces Reserve, New Orleans, and operations officer, 7th Fleet Public Affairs, Yokosuka, Japan

What changed (i.e., how you became interested in public relations):
I ran out of money during my sophomore year studying mass communication at the University of Denver. I joined the Navy for the G.I. Bill and to see the world. I worked as a journalist in the public affairs shop aboard USS Guam and developed a passion for public affairs/public relations.

First public relations job:
Serving in the public affairs shop aboard USS Guam. I also became a qualified firefighter, anti-terrorism specialist and electrician during my time aboard Guam. How many PR professionals can say that about their first PR job?

What you know now that you wish you’d known then:
Strategic thinking — as a junior enlisted public affairs sailor, the strategies never made it to my level

Best piece of advice you’ve ever received:
There will never be a shortage of people saying you can’t do something. Under no circumstance should you ever give up, especially on yourself.

Greatest professional accomplishment:
Being selected by Vice Admiral Dirk Debbink to serve on his 19-member task force charged with developing the worldwide strategic direction for the Navy Reserve Force

If you weren’t in public relations, you would be:
A coffee microroaster who specializes in fair trade beans or Adam Ramone, if the surviving members of the band want a guy who can hack out some wicked bass lines and get killer publicity.

Desired legacy:
That I will be remembered as someone who helped shape the next generation of Navy and Marine Corps public affairs professionals

Make a “business case” for public relations:
We are leaders who have overall perspective of operations and how it affects the public. Our strategic counsel, based on research, collaboration and insight, shapes public opinion to achieve business objectives.


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