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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

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On the Case with Emmanuel Tchividjian

September 1, 2011

Emmanuel Tchividjian is a senior vice president and chief ethics officer at Ruder Finn, Inc. He has been with the agency since 1997 when he worked on the Government of Switzerland’s account on issues relating to World War II and the Holocaust. Before this, he worked for the Swiss government and organized special media events. Previously, Tchividjian was the program director of the New England-Israel Chamber of Commerce in Boston. He is the ethics officer of the New York Chapter of PRSA and an ex-officio member of the National Board of Ethics and Professional Standards.Tchividjian writes a weekly blog.

Name: Emmanuel Tchividjian

Childhood ambition:
Bus driver or President of the United States

Current livelihood:
SVP and ethics officer at Ruder Finn

What changed (i.e., how you became interested in public relations):
An accident — I was asked to organize a media blitz for a Swiss government spokesperson. I succeeded. 

First public relations job:
Giving an interview to the Jerusalem Post about a symposium I was involved in organizing
What you know now that you wish you’d known then:

Best piece of advice you’ve ever received:
Always remain true to yourself.

Greatest professional accomplishment:
Understanding the value of modesty  

If you weren’t in public relations, you would be:
A teacher or a professor 

Desired legacy:
Helping others is the best and most fulfilling way to live

Make a “business case” for public relations:
Business is not conceivable without communication.


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