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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case with Kellye Crane

May 31, 2011

Kellye Crane is the principal of Crane Communications, LLC and is the blogger/guide at Solo PR Pro, a resource for those interested in working independently as PR consultants. Crane, a 20-year PR veteran, is chair of the Atlanta Social Media Club and co-chair of the Georgia Chapter’s Social Media Committee.

Name:  Kellye Crane

Childhood ambition:
As a young child, I wanted to be a novelist. But as I grew older, I realized that my favorite writers went insane or developed substance abuse problems, so I decided not to go that route!

Current livelihood:
Principal at Crane Communications,LLC and blogger/guide at Solo PR Pro

What changed (i.e., how you became interested in public relations):
I was always interested in communications and the different ways people express themselves. I decided I wanted to be in public relations at the age of 12, so I was an early bloomer.

First public relations job:
I worked in the promotions department of a radio station, which provided me with some interesting experiences to say the least.

What you know now that you wish you’d known then:
You are the architect of your own career, and it will be full of amazing discoveries about yourself.

Best piece of advice you’ve ever received:
Slow and steady wins the race.

Greatest professional accomplishment:
I’m most proud of starting the Solo PR Pro blog and community. Being entrusted with helping other people achieve their dreams is something I never take for granted.

If you weren’t in public relations, you would be:
I’d be a serial entrepreneur — finding creative approaches to problems is a passion.

Desired legacy:
To raise the visibility and esteem for those working as independent PR consultants, and to help those pursuing this path surpass their goals

Make a “business case” for public relations:
Today’s consumers and other stakeholders are sophisticated and demand straight talk and real-time communications from all levels. Public relations provides essential strategic direction and facilitates the two-way relationships that are required for an organization to achieve its goals in this environment.


Davina K. Brewer says:

Nice interview Kellye. Can't see myself as serial entrepreneur but you certainly have that drive. You make a great biz case for PR. Businesses need effective communication to achieve their goals; good, smart strategic PR is important. FWIW.

May 31, 2011

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