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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case with Robert Hastings

August 3, 2010

Master Army Aviator turned 30-year PR veteran, Robert T. Hastings Jr., APR, served as principal deputy assistant secretary of defense for public affairs — the Department of Defense’s principal spokesperson. The licensed commercial helicopter pilot is currently senior vice president of communications at Bell Helicopter in Fort Worth, Texas.

NameBob Hastings

Childhood ambition:   
I wanted to be a pilot as early as I can remember

Current livelihood:   
Communications leader in an aviation corporation

What changed (i.e., how you became interested in
public relations):

I was plucked unwillingly from the flight line, but quickly realized  public relations was a good fit

First public relations job
Internal information officer for the U.S. Army in Europe, with an instant audience of 300,000

What you know now that you wish you’d known then:
Everyone makes mistakes

Best piece of advice ever received:
Public relations practitioners are business people 

Greatest professional accomplishment:  
Building understanding between Americans and our service members in harm’s way

If you weren’t in public relations, then you would be:  
Flying tourists around Hawaii

Desired legacy: 
To answer “yes” to “Did you make an impact today?” in every task, every day

Make a “business case” for public relations:  
Public relations is a strategic force that gives business leaders a lever to shape the information environment in which they do business


Carolyn Bain says:

Hi Bob, Enjoyed your brief interview. Hope all goes well for you in Ft. Worth. I'm getting involved with PRSA. Great organization. Thought you might like to see a recent NGIS AFA release I wrote and produced. Best regards, Carolyn Bain

October 13, 2010

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