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On the Case With…

Each month, as part of “The Business Case for Public Relations,” PRSA asks an industry leader to reflect on his or her career and make a “business case” for public relations.

More from “On the Case With…”

On the Case with Jason M. Martin, M.S.

December 2, 2013

Jason M. Martin, M.S., is the director of marketing for The Salvation Army in the Nashville Area Command. He received his bachelor’s degree in business from Middle Tennessee State and his master’s degree in integrated marketing communications from West Virginia University.

He is also the owner of and a photographer for Martin Imagery. Previously, Martin worked in marketing for United Methodist Publishing House and for United Methodist Communications. He is a member of PRSA and the American Marketing Association.

“Christmas outreach is what is most commonly associated with The Salvation Army brand including the bellringers, Red Kettles and The Angel Tree,” Martin says of the importance of the holiday season. “Those programs raise millions of dollars and help hundreds of thousands of people across the country each year.”

Name:  Jason M. Martin, M.S.

Childhood ambition:
I wanted to practice medicine, specifically in the field of surgery.

Current livelihood:
Director of marketing for The Salvation Army Nashville Area Command

What changed:
Thinking that I wanted to be a physician, I entered college as a biology/pre-med major. After realizing that medicine wasn’t a good fit, I studied music for a couple of years but knew that I was not going to teach or play professionally. That is when I discovered the Recording Industry Management program. One of the many great attributes was the integration of technical and business courses, during which I realized I had a natural talent for marketing and public relations.

First public relations job: 
Marketing services coordinator for United Methodist Communications — the official communications agency of the United Methodist denomination.

What you know now that you wish you’d known then: 
Great storytelling is the key to successful public relations and marketing.

Best piece of advice you’ve ever received: 
You can only help those who are willing to help themselves.

Greatest professional accomplishment: 
Completing my master’s of science degree in integrated marketing communications from West Virginia University and becoming a director of marketing before the age of 35, all in the same year.

If you weren’t in public relations, you would be:
Traveling across the country and the world photographing people, places and events

Desired legacy: 
To be an innovator, thought leader and person of influence

Make a “business case” for public relations: 
The most simplistic yet effective definition of public relations that I have learned is: “PR is the management of perception.” From that definition, I realized that marketing is the creation of perception. Although the two may exist without each other, it is when the two are integrated that they are most effective in achieving top-of-mind awareness.



Eric Capehart says:

Hey Jason- I'm proud of you!

December 5, 2013

Tonya L. Gilbert says:

Jason is truly a great marketing executive and the consummate professional, who seeks to be better and makes those around him better.

December 5, 2013

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