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Measurement Task Force

Dr. David B. Rockland (photo)Dr. David B. Rockland, Partner and Managing Director

Dr. David Rockland joined Ketchum, a global public relations agency, in 2000. Rockland is responsible for overseeing the Agency’s research products and services, as well as developing innovative approaches to public relations research and measurement for Ketchum clients around the globe. In addition, in 2007 he was charged with developing the Agency’s global interactive offerings which are now collectively called Ketchum Digital. Rockland also oversees Stromberg Consulting, Ketchum’s management consulting and internal communications company. In his combined research and consulting roles, he oversees all facets of both businesses with staff in all Ketchum U.S. offices, the U.K. and China.

Prior to joining Ketchum, Rockland was senior vice president and managing director for Roper Starch Worldwide in Washington, D.C. In that role, he managed the company’s environmental and public relations practice areas, oversaw approximately 40 client relationships and was the lead business generator for the company. Rockland owned his own firm, The Rockland Group, which specialized in environmental issues management and marketing, before selling it to Roper Starch in 1998.

Rockland is frequently interviewed on matters related to public relations measurement, and often guest lectures at colleges and universities. In 2007 and 2008, he was Chairman of the Institute for Public Relations’ Commission on Measurement and Evaluation for 2007 and 2008. The Commission is the leading authority on PR measurement and is comprised of top academics, industry executives and research companies. In 2009, he joined the Board of the International Association for the Measurement and Evaluation of Communications as its first ever Agency Director.

Rockland is a graduate of Rutgers College with a major in economics. He holds a Master in Economics and a Ph.D. in Natural Resources Economics from the University of Delaware, and has held teaching roles at Rutgers and the University of Maryland. He and his wife, Sarah Dutton of CBS News, reside in New York City as well as a farm on Maryland’s Eastern Shore.


Pauline Draper-Watts (photo)Pauline Draper-Watts, Media Analysis Consultant

Pauline Draper-Watts has wide-ranging media analysis knowledge in the semi-controlled and uncontrolled media space. Her expertise extends to examining the contribution of publicity and PR to overall brand health, linking media analysis to other research and metrics. She has worked with major national and international corporations in numerous industry sectors, including automotive, finance, utilities, pharmaceuticals, technology, government and consumer products.

Prior to becoming a media analysis consultant, Draper-Watts co-founded Precis, one of the longest-established media analysis companies. In 2000, Draper-Watts moved from Europe to the United States to establish Millward Brown Precis in the U.S. market, where she played an active role within the company’sThought Leadership, Marketing Solutions group and Brand Tracking Forum.

Draper-Watts is a member of the Institute for Public Relations’ (IPR) Commission on Public Relations Measurement & Evaluation and has been a presenter at the Public Relations Society of America (PRSA) World Congress, the International Association of Business Communicators (IABC) Conference, the International Public Relations Research Conference, American Strategic Management Institute (ASMI) conferences and for Association for Measurement and Evaluation of Communications (AMEC), in addition to speaking at client conferences and leading workshops. She has also been a judge for various awards, including the PR Week Awards and PRSA Silver Anvils, and is the recipient of three AMEC gold awards for media analysis.


Kati Delahayne Paine (photo)Katie Delahaye Paine, CEO
KDPaine & Partners

Katie Delahaye Paine is the founder and CEO of KDPaine & Partners LLC, a New Hampshire based research consultancy that provides measurement and accountability for corporations, non-profits and government agencies worldwide. Her book, Measuring Public Relationships: the Data-Driven Communicator’s guide to Measuring Public Relationships was published in December 2007.

Paine is the publisher of KDPaine’s Measurement Blog and The Measurement Standard, the first blog and the first newsletter for marketing and communications professionals dedicated entirely to measurement and accountability. Prior to launching KDPaine & Partners in 2002, Paine was the founder and president of The Delahaye Group, which she sold to Medialink in 1999.

For the past two decades, Paine has been providing marketers and communications professionals the tools, data and information to help them make better business decisions. She and her firms have read and analyzed millions of news articles, blogs, newsgroup postings and internal communications and have conducted hundreds of thousands of interviews in the relentless pursuit of quantitative and qualitative measures of her client’s marketing success. She works with some of the world’s most admired companies including Raytheon, Allstate, Facebook, and Southwest Airlines. Most recently, her endeavors have been focused on social media measurement as well as providing cost effective measurement programs for non-profits, small businesses and government agencies.

Paine was an initial founder and former chair of the Institute for Public Relations special commission on measurement and evaluation. She served as the U.S. liaison to the European Standards Task Force to set international standards for media evaluation. She writes a regular column for PR News on corporate image and crisis communications and contributes to PRNews, Communications World, PRWeek, Business Marketing and New Hampshire Magazine.

Prior to founding The Delahaye Group, Paine was the director of corporate communications for Lotus Development Corporation, and previously was manager of merchandising for Hewlett-Packard Personal Computer Group.


Mark Weiner (photo)Mark Weiner, CEO
PRIME Research North America

Mark Weiner is the CEO of PRIME Research in North America. PRIME Research is one of the world’s largest public relations and corporate communications research and consulting providers with offices in Western Europe, North and South America, Eastern Europe and the Far East. He has conducted award-winning research through engagements with dozens of the world’s most admired companies and most successful brands.

Since 1993, Weiner has devoted his career to helping many of the world’s most respected organizations and brands to demonstrate and generate a positive return on their investment in corporate and brand communications. He is the author of “Unleashing the Power of PR: A Contrarian’s Guide to Marketing and Communication,” which was published in 2006 by John Wiley & Sons. He also served as the 2004 Chair of the Institute for Public Relations’ Commission on Public Relations Measurement and Evaluation. He is a member of PRSA and sits on The Public Relations Strategist Editorial Advisory Board.

Prior to PRIME, Weiner was the Global Director and Senior Vice President of Ketchum Research, before which he was the CEO and president of Delahaye, a research-based consultancy.


Donald Wright (photo)Donald Wright, Professor of Public Relations
Boston University

Donald K. Wright, Ph.D., is an internationally known professor, author, speaker, researcher and corporate communications consultant. He has taught communication and public relations at the university level for more than 30 years and also has worked professionally for more than a decade in various aspects of corporate and agency public relations, journalism and broadcasting.

Wright is one of only two full-time academics ever elected President of the International Public Relations Association (IPRA), has served on the Board of Trustees of the Arthur W. Page Society since 1989 and has been on the Board of Trustees of the Institute for Public Relations since 1993. He currently is Chair of the Institute’s Commission on Public Relations Measurement and Evaluation and also is an accredited member of the Public Relations Society of America, a PRSA Fellow and an IPRA Fellow.

Wright has received the Outstanding Educator Award from PRSA for teaching excellence and the Pathfinder Award from the Institute for Public Relations for his research productivity. In 2000, PRWeek selected him as one of the top 10 public relations educators in the nation and in 2003 PRWeek named him one of the “15 Leading Lights” in U.S. public relations during the previous 50 years. An active consultant in public opinion research, employee communications and corporate communications, Wright has worked with more than 20 Fortune 500 companies. He also has organized and directed professional development training programs for more than 500 corporate and agency public relations practitioners.