Best Practices Guide for the Use of Statistics in Public Relations
Today’s public relations professionals must be prepared to deal with the increasing use of statistics in communications. Understanding how to present and interpret statistics is often critical to writing a good press release, showing the results of a communications program, forecasting the business, or talking about the ROI of a campaign.
The Public Relations Society of America (PRSA) and the American Statistical Association (ASA) collaborated to develop a best practices guide for the use of statistics in public relations campaign. The guide serves as a primer for public relations professionals who must understand, interpret and communicate statistical issues. It also provides a contact lifeline for public relations professionals who need urgent statistical- or research-based help.