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2017 Silver Anvil Awards

2013 Silver Anvil Award Winners

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COMMUNITY RELATIONS

Business Products
Starbucks
Edelman
Create Jobs for USA – Starbucks

Business Services
The Home Depot
MSLGROUP and Hodes and ScoutComms and Randy Plunkett
Mission:Transition - Arming veterans nationwide with employment tools

Government
Tahoe Regional Planning Agency and Tahoe Resource Conservation District
Smith + Jones Marketing
We’re All in This Boat Together: Engaging boaters in the effort to protect Lake Tahoe from the catastrophic threat of Aquatic Invasive Species

Associations / Nonprofit Organizations
Minnesota Pork Board and Minnesota Pork Producers Association
Weber Shandwick
Oink Outings: Building Trust from Farm to Fork

REPUTATION / BRAND MANAGEMENT

Business (Companies With Sales Up to $500 Million)
Ultima Foods
CASACOM
Iogo

Business (Companies With Sales of More than $500 Million to $10 Billion)
Juniper Networks
Edelman
Trusted Mobility: From Data Center to Device – Establishing Juniper Networks as a Mobile Security Authority

Business (Companies With Sales Over $10 Billion)
DuPont
Ogilvy Public Relations Worldwide
Welcome to the Global Collaboratory: Global Food Security

Government
Utah Department of Transportation
Intrepid and Penna Powers Brian Haynes
At the CORE: How maximizing communication of the fastest billion-dollar public highway project helped overcome the largest scandal in UDOT history

Associations
U.S. Farmers & Ranchers Alliance
with
Ketchum and maslansky + partners
"From East to West and Everywhere in Between, America’s Farmers and Ranchers Are Leading The Food Dialogues"

Nonprofit Organizations
International Olive Council
Exponent PR
International Olive Council Adds Life to Olive Products Promotion

EVENTS AND OBSERVANCES (Seven or Fewer Days)

Consumer Products
Hidden Valley® Original Ranch® Dressing and Dips
Current
Lunch Break for Schools

Consumer Services
The Home Depot
MSLGROUP and Hodes and ScoutComms and Randy Plunkett
Mission:Transition - 110 events to inspire veteran employment

Business to Business
Fluor Corporation
Fluor Celebrates 100: Connecting the Past with the Present Around the World

Government
U.S. Department of Labor
Labor Day 2012

Associations
U.S. Farmers & Ranchers Alliance
Ketchum and maslansky + partners
From The Big Apple to The Sunset Strip, America’s Farmers and Ranchers Are Leading The Food Dialogues

Nonprofit Organizations
Be The Match®
Padilla Speer Beardsley
Inspiring Congressional Support for a Life-Saving Cause

EVENTS AND OBSERVANCES (More than Seven Days)

Business Products
Citizen Paine with Old Spice and Wieden+Kennedy
Old Spice and Dikembe Mutombo Save the World in 4 1/2 Weeks with Real-Time Digital Video Game

Business Services
Princeton HealthCare System
Design for Healing – Celebrations

Associations / Nonprofit Organizations
United States Olympic Committee
Cohn & Wolfe
The Team Behind the Team: Inspiring Americans to Help 'Raise Our Flag'

PUBLIC SERVICE

Business
Energizer
Fleishman-Hillard
The Battery Controlled:  Protecting Kids from a Hidden Danger

Government
Alaska Energy Authority and Alaska Energy Efficiency Partnership
The Cadmus Group and Last Frontier Productions and Surreal Studios
Save Energy. Save Money. You have the Power.

Nonprofit Organizations
The Medtronic Foundation’s HeartRescue Project
Exponent PR
HeartRescue Project Rallies Public to Save Lives

Partnerships (Funded jointly by businesses and other organizations including nonprofit and government)
Minnesota National Guard
Interagency Employment Working Group
Hire Minnesota's Veterans

PUBLIC AFFAIRS

Associations / Nonprofit Organizations
Defend Michigan Democracy
Martin Waymire Advocacy Communications
Vote No on Proposal 5

Government
City of Seattle AND Seattle City Light business & residential customers
Cocker Fennessy Public Affairs
Your Power Future: Seattle City Light 2013-2018 Strategic Plan Outreach

MARKETING CONSUMER PRODUCTS

Health Care
DSM Nutritional Products
Carmichael Lynch Spong
Beautiful Minds At Any Age

Technology
Lookout, Inc
Sutherland Gold Agency
Lookout’s Mobile Lost & Found: The Billion Dollar Phone Bill

Food
Land O’Lakes
Exponent PR
Land O’Lakes Brings Butter Back

Beverages
Hennessy
Cohn & Wolfe
What’s Your “Wild Rabbit?” Hennessy Fans Go ‘Wild’ for the Pursuit of Success

Retail Stores and Restaurants
Sherwin-Williams
Carmichael Lynch Spong
National Painting Week Inspires Consumers with Color

Packaged Goods
Schick Hydro (Energizer Personal Care)
Edelman
Schick Hydro Wakes Up 'Shave Zombies' and Boosts Brand Sales

Non-Packaged Goods
Hyundai Motor America
Ketchum
Enticing Families to the Hyundai Brand with the All-New 2013 Hyundai Santa Fe

MARKETING CONSUMER SERVICES

Travel and Tourism/Hospitality
DoubleTree by Hilton
Ketchum and Gensler and Digital Royalty and OMD and Decibel Management and Laird
DoubleTree by Hilton’s Little Things Project Brightens Travel Experiences Nationwide

Health Care Services
The Medtronic Foundation’s HeartRescue Project
Exponent PR
HeartRescue Project Inspires Virtual – and Real-Life – Heroes

Technology
Sprint
Sprint Guardian: Making Parents Aware About New Mobile Safety Applications

Financial Services
Boston Community Capital / SUN Foreclosure Prevention Initiative
Sandy Bodner Strategic Communications LLC and Pro-Media Communications
Stabilizing Urban Neighborhoods (SUN): A Unique Foreclosure Prevention Initiative

Other (Categories Not Elsewhere Defined)
Florida Department of Transportation
Global-5 Communications, Inc.
Florida 511 Traveler Information System

MARKETING BUSINESS-TO-BUSINESS

Professional and/or Financial Services
Chase with Ketchum
Ketchum
Expanding Main Street: Chase’s Mission Small Business with LivingSocial

Products
The Almond Board of California
Porter Novelli
California Almonds Bring Big Crunch to the Research Chef Association (RCA) Annual Meeting

Other (Categories Not Elsewhere Defined)
Microsoft
Airfoil Public Relations, Inc.
Airfoil and Microsoft: Empowering Small and Medium-sized Companies to Boost Business Success with Technology

GLOBAL COMMUNICATIONS

DuPont
Ogilvy Public Relations Worldwide
Welcome to the Global Collaboratory: Global Food Security

CRISIS COMMUNICATIONS

Associations/Nonprofit Organizations
The LIVESTRONG Foundation
LIVESTRONG Foundation Crisis Communications Campaign

ISSUES MANAGEMENT

Business
Energizer
Fleishman-Hillard
The Battery Controlled: Protecting Kids from a Hidden Danger

Associations/ Nonprofit Organizations
U.S. Farmers & Ranchers Alliance
Ketchum and maslansky + partners
"From East to West and Everywhere in Between, America’s Farmers and Ranchers are Leading the Food Dialogues"

INTERNAL COMMUNICATIONS

Business (Fewer Than 10,000 Employees)
Prime Therapeutics LLC
Weber Shandwick and Larsen Design
Millions of Reasons – One Purpose, Repositioning Prime Therapeutics

Business (More Than 10,000 Employees)
GE Power & Water
On the Same Page, LLC
ecomagination nation – Good for the business, great for the environment

Associations / Government / Nonprofit Organizations
U.S. Air Force Public Affairs AND U.S. Air Force Civil Engineering Center AND Northrop Grumman AND Concurrent Technologies Corporation
Booz Allen Hamilton
U.S. Air Force 2012 Energy Action Month Campaign

INVESTOR RELATIONS

Hillshire Brands Company
Edelman and MJM Creative Services Inc.
Solving a Mystery: Goodbye Sara Lee, Hello, Hillshire Brands Company

MULTICULTURAL PUBLIC RELATIONS

Business
Wells Fargo
Jelena Group
Wells Fargo Hispanic Consumer Financial Education Campaign

Associations / Government / Nonprofit Organizations
Heart Rythym Society (HRS)
BRG Communications
Arrest the Risk: Raising Awareness to Help African Americans Stop Sudden Cardiac Arrest (SCA)

INTEGRATED COMMUNICATIONS

Consumer Products - Food & Beverage
Hershey’s Simple Pleasures Chocolates
Ketchum
Hershey’s Simple Pleasures® Chocolates Summer of Sweet Independence™

Consumer Products - Packaged Goods
Pfizer Consumer Healthcare, Advil
Ketchum
Rock ‘n’ Advil Stories Campaign Drives Consumer Engagement and Sales

Consumer Products - Non-Packaged Goods
State Farm
Weber Shandwick and DDB
Cause An Effect

Consumer Services
Pepco Holdings, Inc.
Creative Co-op and Putnam Partners
Turning Around the “Most Hated Company in America"

Business to Business
Tyco
Peppercomm
The Power of One – One Tyco, One Integrated Global Campaign, One Strong Result

Government
Defense Centers of Excellence for Psychological Health & Traumatic Brain Injury (DCoE), Real Warriors Campaign
Booz Allen Hamilton
Real Warriors: Reaching Out Makes a Real Difference

Associations
U.S. Farmers & Ranchers Alliance
Ketchum and maslansky + partners
"From The Farm Belt to Facebook and Beyond, America’s Farmers and Ranchers Are Leading The Food Dialogues"

Nonprofit Organizations
Shriners Hospitals for Children
MSLGROUP and Leo Burnett Business
Love to the rescue at Shriners Hospitals for Children

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