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2017 Silver Anvil Awards

PRSA 2016 Silver Anvil Award Finalists

Congratulations to the following Silver Anvil Award finalists for 2016. Winners of the Silver Anvil Award and the Silver Anvil Award of Excellence in each category will be announced at the live ceremony on June 9, 2016.

A&E with Civic
The Eeriest Experiential at SXSW: Check Out (and Into) the Bates Motel

Abbott’s Pedialyte with MSLGROUP
Helping Adults “See the Lyte”

Abbott’s Similac with MSLGROUP
Similac’s Sisterhood of Motherhood: Creating a New Conversation around Support

Aflac with Hill+Knowlton Strategies (H+K), Publicis North America, Media Vest, Big Fuel, Career Sports & Entertainment, Firstborne and Citizen Relations
One Day Pay: Submit Today, Smile Tomorrow with Aflac

Air Force Public Affairs
Helping a Hero: Air Force Public Affairs Response to Heroic Airman Train Incident

Alabama Nursing Home Association with Matrix, LLC
Stand Tall Alabama

Almond Board of California with Porter Novelli
The Almond Industry Weathers the Drought

Always with MSLGROUP and Leo Burnett
#LikeAGirl — Unstoppable

American Greetings with Mullen Lowe U.S.
Creating a Remedy for the Rude World to Inspire Acts of Gratitude: American Greetings ThankList

Arby’s Restaurant Group, Inc. with Edelman
Arby’s® Last Laugh with Jon Stewart

Archdiocese of Philadelphia and World Meeting of Families — Philadelphia 2015 with Brian Communications
Bringing the World (and Pope Francis) to Philadelphia

Arla with Spong
Arla Celebrates #GooeyGoodness

Arthritis Foundation, Indiana Chapter with Mother of Pearls, LLC
2014 Indy Jingle Bell Run-Walk for Arthritis

Aspen Armory Community Center Committee with Darnauer Group Communications
Community in the Core’ Public Affairs Campaign for Armory Hall

Aspen Dental Management, Inc. with Ketchum
The Healthy Mouth Movement

AT&T with FleishmanHillard
It Can Wait®: Taking a Risk by Evolving an Established Movement

Avaya with FleishmanHillard
Translating Tech with Ava

Bacardi Limited
Good Spirited: Building a Sustainable Future

Barrick Pueblo Viejo Communications Department with Nodo Comunicación + Diseño, Adventures Digital Agency, Mostaza Films, MG Public Relations, Mix Media Relations, Market Probe, Pagés BBDO
BARRICK PUEBLO VIEJO: The New Dawn of Mining in the Dominican Republic

Be The Match with PadillaCRT
African American Bone Marrow Awareness Month

Be The Match with PadillaCRT
Mother’s Day

Biola University
Public Relations Major Launch

California American Water with BNA Communications
Sacramento Cares Customer Satisfaction Campaign

Carilion Clinic
Carilion Clinic Crisis Communications Response to WDBJ7 Shootings

Catholic Relief Services
The Power of 40_CRS Rice Bowl 40th Anniversary Campaign

Center for Infectious Disease Research with Edelman
Rebranding Seattle BioMed to the Center for Infectious Disease Research

Chevrolet with FleishmanHillard

Children’s Hospital Los Angeles
Zero Media Coverage for Franchise Closure

Coldwell Banker Real Estate, LLC. with CooperKatz and Company, Inc.
Coldwell Banker Real Estate “Sells In” the Smart Home

ConAgra with Ketchum
Hunger Free Summer Tell-A-Thon

Covered California with Ogilvy Public Relations
Covered California Statewide Bus Tour — “I’m In”

Cox Enterprises, Inc.
Dream It, Do It Retirement Campaign

CSX with APCO Worldwide
Tomorrow Comes Through: CSX and The Virginia Avenue Tunnel

Doc’s Friends with Sullivan Higdon & Sink
Make History Fly — Send B-29 “Doc” through Flight Testing

Duke Energy Corporation
Duke Energy Navigates Coal Ash Release

Eastern Virginia Medical School
#Felinethropy #GiveRightMeow Campaign

Energy Northwest
Providing Clean, Low-Cost Power to the American Northwest

Food Lion with Delhaize America
Food Lion Feeds: Fighting Hunger — One Meal At A Time

Generation Tux with Civic
Generation Tux Dominates New Year’s Eve — George Zimmer Guarantees It

GODIVA with M Booth and R/GA
Helping GODIVA Win Valentine’s Day with a Male-Focused Playbook

Goodwill Industries International, The United Way Worldwide and The National Disability Institute
MyFreeTaxes – A Collaboration of Nonprofits

H & R Block with Spong
H&R Block Budget Challenge Earns Major Dividends

H & R Block with Ketchum
H&R Block Takes the Sticker Shock Out of the ACA

Hampton by Hilton with rbb Communications
Hampton by Hilton Uncovers and Inspires a New Type of Traveler: The “Seekender”

Hearth, Patio & Barbecue Association (HPBA) with Stratacomm and Wilkinson Ferrari & Co.
Utahns for Responsible Burning

Hidden Valley with Current Marketing
Hidden Valley Taste Not Waste Campaign

Hilton Worldwide with Ketchum
“Look, Mom… It’s #PrettyGreat Travel Hacks”

Illinois High School Association (IHSA) with Edelman
Play Smart. Play Hard. — Edelman’s Campaign to Shape the Public Narrative around High School Student-Athlete Safety

International Literacy Association with Global Gateway Advisors
Transforming Lives Through Literacy: Activating a Global Conversation

International Society on Thrombosis and Haemostasis (ISTH) with The Yu Crew
World Thrombosis Day 2015: Accelerating a Global Awareness Movement

Janssen Pharmaceuticals, Inc. with Team Chemistry (Cohn & Wolfe and Landor)
Janssen Brave — Driving a Cultural Transformation

JOHNSON’S® with Allidura Consumer

Kampgrounds of America with Allison+Partners, Cairn Consulting and LRXD
KOA: What’s Behind the Yellow Sign?

Louis Berger
Defining a New Era in a Time of Crisis

Marine Corps Installations Command with Booz Allen Hamilton
The Marine Corps Energy Ethos Campaign

Maryland Health Benefit Exchange with The Hannon Group and GMMB
Maryland Health Benefit Exchange: Promoting Health Insurance Enrollment to the African-American Community

Merck Animal Health with MorganMyers
Dairy C.A.R.E. Initiative

Michelin with Ketchum
Beyond the Driving Test

Milwaukee Art Museum with Buzz Monkeys and Jigsaw
Uncrated. Unveiled. The Milwaukee Art Museum

Mohawk Flooring
SmartStrand® Forever Clean™ Launch

National Education Association
Ending No Child Left Behind so that Every Student Succeeds

National Gypsum with Luquire George Andrews
PURPLE(R) Walls Are Ready for Life

No Kid Hungry
Powered by Breakfast NYC

NO MORE with Finn Partners
NO MORE. Together We Can End Domestic Violence & Sexual Assault.

Nova Southeastern University with Fahlgren Mortine
Moving Future College Freshmen To Consider One of America’s Largest — But Unknown — Private Research Universities

Nuclear Matters with Kivvit
Keep America’s Nuclear Energy Plants Working for All of Us

Nuclear Matters with Kivvit
Nuclear Matters to America

Oregon School Boards Association with Blue Chalk Media
The Promise of Oregon

Paula DeCrescentis, Real Estate Agent with JKD & Company, Inc.
What’s in a Name?

Pfizer with Ogilvy Public Relations
Pfizer: Helping Smokers “Click to Quit” with Quitter’s Circle

Portillo’s Hot Dogs
Portillo’s Uses Stanley Cup to Break Ice in Florida

Poudre School District
Building our Future Together

Press Uncuffed and The Committee to Protect Journalists with RoseComm
Bracelets For Press Freedom

Progressive with Allison+Partners
Keys to Progress: Helping Veterans In-Need Get Back on the Road

Protect San Diego’s Neighborhoods with Southwest Strategies
Protect San Diego’s Neighborhoods: Referendum Campaign to Defeat One Paseo

Providence Student Union
#WalkInOurShoes / #KeepYourPromise Campaign

Puget Sound Energy and The American Red Cross with C+C
Safe in the Sound

RallyPoint with Racepoint Global
Operation: RallyPoint Growth. A Marketing Program to Drive Membership and Engagement.

REI with Edelman, Spark and Venables Bell + Partners
REI #OptOutside

Rotary International with Golin
End Polio Now

Secretary of the Air Force Public Affairs
Reaching a Breaking Point: Communication Brings About Relief, Solution to Drone Community

Sherwin-Williams with Spong
National Painting Week Brings Color to Communities

Shoo the Flu, Oakland with Racepoint Global
Racepoint Global for Shoo the Flu, Oakland

Starbucks with Edelman
Starbucks Mobile Order & Pay: Helping Millions of Customers Save Time

State Farm with The Axis Agency
Recipe for a Safe Kitchen / Cocina Segura

Suez Canal Authority with Ogilvy Public Relations
New Suez Canal — A Symbol of the New Egypt

Syngenta with G&S Business Communications
Acuron Corn Herbicide: A Step Change in Weed Management

Tennessee Valley Authority
Watts Bar Unit 2 — The Nation’s First New Nuclear Generation of the 21st Century

The Council of Independent Colleges with PhairAdvantage Communications and J. Davis Public Relations, LLC
Securing America’s Future: The Power of Liberal Arts Education

The Home Depot with MSLGROUP
Home Depot’s Cheerful Holiday

The Home Depot Foundation with MSLGROUP
Celebration of Service: Creating Independence at Home for U.S. Veterans

The Society for Cardiovascular Angiography and Interventions (SCAI) with Weber Shandwick
Unbroken Hearts

The SPAM® Brand with Burson-Marsteller, Match Marketing Group and BBDO MPLS
The SPAM® Brand: First National SPAMERICAN™ Food Truck Tour Featuring Chef Curated Recipes

The U.S. Consumer Product Safety Commission with Widmeyer Communications, a Finn Partners Company
Pool Safely — Simple Steps Save Lives. A National Campaign to Prevent Drowning and Entrapment

Thrive™ Algae Oil with RF|Binder
Changing Public Perception of Algae: A Groundswell Marketing Campaign from the Thrive Brand

TouchNet with Trozzolo Communications Group
TouchNet + Heartland

TravelNevada with Fahlgren Mortine
TravelNevada Doubles Down on PR, Wins Big with Millennial Marketing Campaign

TriMet with C+C
Catch the Orange — “Bridgies” Campaign

TYLENOL® Brand/Johnson & Johnson Consumer with J. Walter Thompson, J3, Target 10 and Zeno Group
The TYLENOL® Brand Celebrates #HowWeFamily

UDOT with Intrepid
2014-15 Student Neighborhood Access Program: ‘Mobilizing’ Walking and Biking to School

UDOT with Intrepid
Spring, Walk ‘N Win: Making the Path to School ‘Bear-able’

United Soybean Board with MSLGROUP
United Soybean Board — The (Soy) Secret to Driving Sales

United Way of Metropolitan Dallas with Fay + Sawers Productions and LDWWgroup
Getting 20,000 Guests to Attend a Birthday Party

Universal Pictures with H+M Communications
Straight Outta Compton — A Latino Influencer Campaign to Drive Bicoastal Box Office Success

University of Texas Medical Branch (UTMB)
Let’s Talk! Strengthening Internal Communications at UTMB

USS Harry S. Truman (CVN 75)
Steady Messaging during a Dynamic Turnover

Virginia Energy Sense with Burson-Marsteller, Alliance Group and Madison+Main
Value Your Power

Washington, DC Child and Family Services Agency with LINK Strategic Partners
“DC Families for DC Kids” Campaign

What Price Main Street? with Southwest Strategies
Organized Opposition to One Paseo

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Display of Silver Anvil trophies on a table.