Strategies & Tactics

December 2018

Future of Work

Making forecasts about the future is tricky business, writes Claudia Keith. How will future technologies impact communications and reshape the work environment?

Many PR pros have spent the last months of 2018 planning how to take next year to the next level. Marci Davis explains how to persuade the C-suite, engage stakeholders and prepare for what’s ahead.

How do you network well and make those connections invaluable? Contributor Hanna Porterfield shares tips for brushing up on these skills, both in person and online.

Editorial Assistant Dean Essner explores how the Smithsonian’s National Zoo celebrated a beloved animal’s final week in Washington, D.C., and why the campaign was a Best of Silver Anvil finalist.


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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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