March 2018

Managing Reputation Risk

Overcoming a crisis today takes discipline, flexibility and speed. What might have been a minor incident a few years ago can quickly become a business disaster, thanks to social media.

In this increasingly fragmented media world, what’s the best way for an organization to break through and tell their stories? By building the corporate communications department of the future.

As executives begin to measure and understand the new realities of a more demanding culture, we expect to see CSR continue to grow as an important part of any strategic business plan.

Good managers put their team first, but the best managers know that equalizing the priority of team and personal goals will ultimately be the most helpful. Our Company Culture columnist explains.

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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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