Strategies & Tactics

February 2018

The Power of Storytelling

Stories connect with people on emotional levels. If you can make them feel, then you can make them care. When you move people to care, you are better poised to drive outcomes.

Our Tech2020 columnist Cathy Hackl, APR, shares an insider’s view of what’s coming for consumer electronics. Here, she picks her favorite four trends for PR pros from CES 2018.

As new social media platforms become available, the PR team at the American Association for Cancer Research researches them to assess how each might fit their needs.

Storytelling does not have to be difficult, but we often make it that way. Rob Biesenbach shares how to overcome common hurdles we put in our own way when telling stories.


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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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