Strategies & Tactics

September 2018

Influencer Marketing

The events may have been different, but the goals were the same for these major brands: create sharable experiences and engage social media influencers.

Ann Handley, a speaker at PRSA’s 2018 International Conference, discusses best practices for creating content, telling stories and building writing routines.

In the spirit of reverse spring cleaning, here are some tips for decluttering your digital professional life to achieve maximum work efficiency this fall.

PayPal’s director of global corporate communications explains the company’s approach to making news through a mix of owned and earned media.


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About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

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