Strategies & Tactics

November 2018

#PRSAICON Recap

During his General Session at the 2018 International Conference, the former secretary of labor discussed the importance of communicating across ideological boundaries. “We need to embrace civil discussion,” said Reich.

How do you know when it’s time to give your employees more responsibilities? Columnist Stephanie Vermillion outlines five signs that show your communications team is ready to take on an increased workload.

For Judith Harrison, president of the PRSA Foundation, diversity in PR is “an urgent, hair-on-fire emergency.” She spoke about the importance of an inclusive profession at the 2018 International Conference.

To change perceptions about mental health in Orange County, Mission Hospital developed an outreach program called “Promise to Talk.” PRSA named the campaign a finalist for the Best of Silver Anvil this year.


More From This Issue


About Strategies & Tactics

Strategies & Tactics is PRSA’s all-new monthly, a fresh-looking, modern newspaper with bigger, bolder images along with a high-quality, heavier paper stock.

The publication — highlighting the strategic and the tactical aspects of the profession — features hands-on, how-to articles and magazine-style pieces in a more multifaceted visual package.

Strategies & Tactics will help you stay up-to-date with the latest news, best practices and information about everything from crisis communications to social media to reputation management. The monthly newspaper also provides feature-length commentary on the strategic importance of public relations as well as case studies and views on changing concepts in communications.

Our goal is to provide lifelong learning to help you improve your job skills, stay competitive and advance your career.

Archive | About | Subscribe | Editorial Calendar | Contribute | Editors