Strategies & Tactics

How to Write the Perfect Bio

June 27, 2018

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[shutterstock]

Everyone should have a professional bio on file and ready to go — something you can use to supplement article bylines, explain to someone what you do or to serve as background information when speaking at an event.

As is the case when writing any piece of content, you need to hook the reader with the first line, or you’ll lose them quickly. “Remember: The people reading your bio are suffering from information fatigue,” says Lindsay Kolowich in a recent HubSpot article, so don’t bore them and let your personality shine through.

In some contexts, your professional bio does need to be more formal but, in many cases, a bio that’s readable and conversational is a positive thing. “That means dropping that traditional format of listing your accomplishments like a robot and cramming as much professional-sounding jargon in there as you can,” Kolowich says.

You never know who is reading your bio, but it’s often public information, in a visible place and available to a wide range of people. While your résumé is a useful tool when applying for specific positions, your professional bio can be used in a variety of places like your personal or company website, guest blog posts or contributions, your LinkedIn page, speaker profiles, or on your Twitter, Facebook or Instagram account.

This is the tool that you can leverage the most when you’re networking, so use it to your advantage.

“People will read your professional bio,” according to the Hubspot piece. “Whether they remember it, and whether it makes them actually care about you, is a matter of how well you present yourself to your intended audience.”

Here are eight tips for crafting your own professional bio:

  1. Create an ‘About’ page for your website or profile.
  2. Begin writing your bio with your first and last name.
  3. Mention any associated brand name you might use.
  4. State your current position and what you do.
  5. Include at least one professional accomplishment.
  6. Describe your values and how they inform your career.
  7. Briefly tell your readers who you are outside of work.
  8. Consider adding humor or a personal story as an extended version of your professional bio.

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