Strategies & Tactics

Anvil Night in Times Square

June 27, 2018

[lisa todd]
[lisa todd]

PRSA held its annual Silver Anvil Awards ceremony this year in a new location — the Edison Ballroom, just steps away from Times Square.

The proximity to the lights of Broadway on June 7 made for a festive photo op featuring Mike McDougall, APR, Fellow PRSA, and Stephanie Klett, who each received a Silver Anvil.

In this photo, which captures the excitement of the night, the two flash big smiles while trotting through a crowded pedestrian plaza, proudly holding their Silver Anvil trophies.

I asked them about the shot.

“It was about risk and reward. Only by running through Times Square — something I typically wouldn’t have done — did we get that photo,” said McDougall, president of McDougall Communications in Rochester, N.Y. “It’s the same with the Silver Anvil-winning programs, in many ways, which push boundaries and create uncommon outcomes.”

McDougall credits Klett, secretary of the Wisconsin Department of Tourism (Travel Wisconsin), with the idea for the spontaneous nighttime jaunt on Broadway.

“Our brand is fun and we live it,” she told me. “After the excitement and elation of winning PR’s top award, there was no other choice but to run through Times Square. It felt like winning the Super Bowl.

“I have won an Emmy and been a finalist in Miss America,” Klett continued, “but nothing matched [winning a] Silver Anvil.”

McDougall’s firm received the Anvil for their work launching the Centre for Ocular Research & Education in Waterloo, Ontario. Klett’s team won for a campaign that raised the profile of the world’s first Frank Lloyd Wright Trail.

Remembering Jennifer Riordan

In our June issue, we published a brief on how Southwest Airlines responded to the midair tragedy of Flight 1380 on April 17.

Sadly, Jennifer Riordan died during the Dallas-bound trip when a failed engine sent debris into the wing and fuselage.
She was vice president of community relations at Wells Fargo in Albuquerque, N.M, and a PRSA member for 12 years.

Riordan was an important part of the local PR community, and served as the president of the New Mexico Chapter from July 2006 to June 2007. The group posted a tribute to her on Facebook:


Jennifer was an exemplary practitioner of public relations and communications. As many have said, Jennifer was dedicated and passionate about every aspect of her life. We will miss such an amazing woman who helped uplift our profession and still made time to make our community better.

John Elsasser

John Elsasser is the publications director at PRSA.

 

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