Strategies & Tactics

PRSA and APPrise Mobile Launch New Podcast Series

March 1, 2018

PRSA and APPrise Mobile have launched a new podcast series designed to share instructive, real-world experiences that help communications professionals hone their skills amid a rapidly changing environment.

APPrise Mobile CEO Jeff Corbin is hosting “How I Communicated That,” featuring conversations with some of America’s most respected communications pros. Insightful, timely stories will focus on topics such as challenging moments in their careers and how they navigated them, lessons learned along the way, tips for success, and inspiration for the future.

The first episode aired on Feb. 15, exclusively on the PRSA Member app, and featured Lisa Ryan, senior vice president and managing director at Heyman Associates. Corbin and Ryan discussed the current state of the PR job market. Beginning on April 17, the episode will be available on theEMPLOYEEapp.com and prsa.org.

The podcast represents a fresh, strategic initiative to inform members about how professionals across the country are managing the evolving profession. “How I Communicated That” will connect to PRSA’s key editorial themes for 2018, seeking to assess how technology and societal change are affecting communications disciplines such as creative storytelling, reputation management, crisis communications and employee engagement. 

Upcoming guests will include Eileen Sheil, executive director of corporate communications for Cleveland Clinic.

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