Strategies & Tactics

New Digital Hub Connects PR Pros to Career-Enhancing Information

March 1, 2018

PRSA continues to evolve to meet the changing demands of our audience and profession.

The next chapter in our digital story is the launch of “Content Connection,” a new hub launching on prsa.org this month.

The hub utilizes content marketing strategies to provide news, research, trends, tips and must-read articles that will help communications professionals find the information they need to help advance their careers.

The one-stop destination offers content on a wide variety of subjects, including content marketing, the PESO model, crisis communications, case studies, and data and analytics.

Over time, it will include podcasts, video and other mediums. Built by iPR software, “Content Connection” includes robust analytics making it easier for PRSA to identify, highlight and distribute the Society’s most compelling content.

“‘Content Connection’ is exactly what the name describes,” said Laura Kane, PRSA’s chief communications officer. “It’s a dynamic knowledge portal for communications professionals to plug into the information they need for their career — now and into the future.”

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