Strategies & Tactics

PRSA Enhances Silver and Bronze Anvil Awards Programs

February 1, 2018

[albert chau]
[albert chau]

PRSA recently announced that it is making changes to its signature Silver and Bronze Anvil Awards to reflect rapid evolution in the PR and communications professions.

Both Awards programs — named to symbolize the forging of public opinion — will feature new categories, the condensing of subcategories and more opportunities for PRSA to recognize PR and communications practitioners for the highest levels of professional performance.

The Silver Anvils — known as the Oscars of the communications industry — celebrate the best strategic and influential PR programs of the year, providing entrants with the chance to demonstrate excellence and get their work in front of top professionals.

Silver Anvil award-winning campaigns have been featured in textbooks, taught in classrooms, and are available on prsa.org to guide and inspire both PR practitioners and students.

New categories for 2018 include:

  • Outstanding Content Marketing Campaign
  • Best Use of Influencer Marketing to Expand Awareness
  • Most Effective Corporate Social Responsibility Campaign
  • Most Effective Campaign on a Budget ($5,000-$10,000), and Most Effective Campaign on a Shoestring Budget ($5,000 or less)

PRSA also restructured the Silver Anvil Awards ceremony this year. The event takes place on June 7 at the Edison Ballroom, in the heart of Manhattan’s theater district.

New Categories for Bronze

The Bronze Anvil Awards will recognize the increasing influence of paid, earned, social and owned (PESO) media programs across 30 categories.

This year there are 11 new categories, including:

  • Most Effective Use of Branded Content
  • YouTube Engagement
  • Outstanding Digital Publications
  • Best Use of Technology
  • Most Innovative Customer Service Program

“The Silver and Bronze Anvils are among the most respected and sought-after awards in the communications profession. The new categories reflect the convergence of responsibilities under the communication function, as well as constantly advancing technologies and analytics, and will spotlight the excellent work that is being done,” said PRSA’s 2018 Chair Anthony D’Angelo, APR, Fellow PRSA. “PRSA maintains a rich repository of these PR campaigns and tactics for professionals and students to study for years to come.”

Visit the PRSA website for more details on the Anvils. Award entries for the Silver and Bronze Anvils are now open. 

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