Strategies & Tactics

A Letter From the CEO: What’s New at PRSA This Year

January 5, 2018

I hope you all had a chance to celebrate the holiday season and enjoy some relaxing quality time with friends and family.

As we say goodbye to a dynamic and rewarding 2017, I’d like to thank Chair Jane Dvorak, APR, Fellow PRSA, for her enthusiastic leadership, and welcome Tony D’Angelo, APR, Fellow PRSA, as our 2018 chair. (Read more from Tony in a Q-and-A on Page 23.)

As you can see from this issue, we have combined our award-winning signature publications to create Strategies & Tactics, which will continue to provide insights into, and analysis of, the PR and communications landscape.

We will also be producing two additional publications in 2018. Following last year’s popular summer edition, we will focus on, and celebrate, the excellent work showcased at the Silver Anvil Awards again this year. The second issue, created in partnership with the Institute for Public Relations and slated for the fall, will feature research, case studies and insights from leading PR experts.

Silver Anvil entries are now open, and you will notice some changes to our awards programs. There are new categories for the Silver Anvils, and we have reimagined the Bronze Anvils to focus on tactics and programs that follow the PESO model. This year’s ceremony has a new venue too; it will take place at the Hotel Edison in the heart of New York’s theater district on June 7.

As the profession continues to evolve, PRSA is expanding its focus to provide more articles and learning opportunities that offer insight into the PESO model, digital and social, and content marketing.

Following the successful launch of three certificate programs last year, we will be adding additional live certificate programs, as well as an on-demand certificate series on the PESO model. We will also continue the Case in Point series with four new online case studies throughout 2018.

The MyPRSA online community remains a great resource for members to connect and share information, and I encourage you to keep using this space.

In 2018, we will be adding new events to our Professional Interest Sections, which will include a focus on new PR professionals and a combined conference with members from the Entertainment and Sports, Finance and Technology Sections.

The commitment to professional standards and PRSA’s Code of Ethics remains strong among our members and will remain a key focal point in 2018.

Joseph P. Truncale, Ph.D., CAE

Joseph P. Truncale, Ph.D., CAE, is the chief executive officer of the Public Relations Society of America.


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