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Case in Point: How a Duck Helped Brand a CSR Program (PDF)

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This PRSA Case Study Paper is an expanded overview of the Case in Point: “How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program” which presents a summary of the case study and places it in a broader industry context.

How a Duck Helped Brand a Corporate Social Responsibility (CSR) Program
The Corporate Social Responsibility Edition

Corporate social responsibility (CSR) isn’t just a nice thing to do — it’s a business imperative. Setting and implementing initiatives is a good start, but developing sustainable branded CSR initiatives that demonstrate a measurable return on investment that aligns with business objectives is the goal.