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Case in Point: Leadership in the Age of Disruption (PDF)

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This PRSA Case Study Paper is an expanded overview of the Case in Point: “Leadership in the Age of Disruption: How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era,” which presents a summary of the case study and places it in a broader industry context.

Leadership in the Age of Disruption: How GE Power is Transforming its Communications and Culture to Adapt to the Digital Era

Coming soon to an industry near you: Digital Transformation. Competition, innovation, and marketplace disruption are forcing companies to up their digital game, and employees have to be on board for businesses to survive, and thrive

GE, aiming to become the world’s first Digital Industrial Company, and a top ten software provider by 2020, created an employee communications strategy that would encompass education, engagement, and enthusiasm: Digifit.

Positioned as a “gym for the mind,” DigiFit combines videos, gamification elements, and live events to help strengthen the idea of digital training as entertaining and gratifying, and to encourage all employees to progress through the entire program.

Feedback and outcomes have been overwhelmingly positive, with active engagement levels at 22%, more than double the typical engagement level for employee-facing campaigns.