PRSA Store


Start Making Sense -- Manual and Cheat Sheet (PDF)

Member price:
Non-member price:
Your price:
NEW! Learn how to get the gobbledygook out of your communication. Businessese, technobabble and other gibberish can demonstrate that your organization is in trouble. There may be a link between jargon and poor business performance, according to a study by Deloitte Consulting. In one test, Enron's language got more and more obscure as the company sunk into deeper and deeper jeopardy. The Start Making Sense sheet of formulas and checklists includes all the action steps of the manual on one sheet of paper.