Your Public Relations and Communications Community

PRSA Store


Get Good at Getting the Goods (PDF)

Member price:
Non-member price:
Your price:
No matter how accomplished a writer you are, your story will be no better than your material. Readers are interested in the juciy tidbits you discover in your research. This digital learning tool from Wylie Communications teaches you how to gather the information you need to write fascinating, detail-packed copy that grabs and keeps readers attention. It demonstrates the three types of research to conduct for every single story you write; explains how to develop an R&D plan to make information-gathering more effective -- and more efficient; notes how to manage the interview, from beginning to middle to end; and lists 45 resources for tracking down the details and data you need. 2004, PDF format, 28 pgs including covers
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.