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Make Your Copy More Creative (PDF)

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This digital learning tool from Wylie Communications teaches methods to grab your readers' attention, keep it for the long haul and leave a lasting impression. It describes three techniques for writing more meaningful metaphors; shows a four-step system for writing wordplay that delights your readers; shares stand-up comedians’ secrets to punching out your punch line; and other ways to make the “same old story” sing. 1996, PDF format, 22 pgs including covers
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