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Revving Up Readership (PDF)

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This digital learning tool from Wylie Communications demonstrates methods you can use to overcome information overload and reach readers through your communications. Includes more than 70 ways to use typography, layout and other design elements to encourage readership; 19 ways to rewrap your message in innovative editorial formats; and three steps for writing presentation copy to communicate to the segment of “readers” who spend only 30 seconds to three minutes with your publication. 1997, PDF format, 40 pgs including covers