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Learning to Teach, 4th Edition (PDF)

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Many public relations practitioners are interested in the challenge of teaching public relations courses at colleges and universities. Learning to Teach provides insights and guidance for public relations professionals who want to make the transition from professional practice to the classroom.

Table of Contents

Part I: The Educator's Role and Function, Public Relations Curricula

1.1 The Role of the Public Relations Educator
1.2 Finding a Public Relations Teaching Position
1.3 Finding, Securing and Maintaining Part-Time Teaching Positions in Public Relations
1.4 Diverse Paths to Academic Professional Development: Teaching as a Process
1.5 Footnotes on the Commissions on Public Relations Education and Other Legacies
1.6 Accreditation and Certification for Public Relations Programs

Part II: Organizing to Teach: General Techniques and General Course Content

2.1 Public Relations Students: What They Want from Public Relations Educators
2.2 Introducing Gender and Diversity Issues In Public Relations Courses
2.3 Multiculturalism and Diversity in Public Relations Curriculum - Inclusion is the Key
2.4 Service-learning in the Public Relations Curriculum
2.5 Preparing a Course Syllabus
2.6 Building Team Skills: Using Personality Types and Cognitive Styles
2.7 Motivating Students: Keeping It Real
2.8 Applying Problem-Based Learning Strategies in Public Relations Courses
2.9 Fun (and Games) in the Classroom
2.10 Preparing Valid and Reliable Examinations
2.11 Assessing Public Relations Education
2.12 Top Ten Teaching Tips
2.13 Graduate Students: What You Need to Know to Work with Them...Or Become One.

Part III: Teaching Techniques for Specific Courses or Specific Course Content

3.1 Teaching Public Relations Theory
3.2 Teaching Public Relations Research
3.3 Teaching Public Relations Ethics
3.4 Teaching the Fundamentals of Public Relations: Ideas for the Introductory Course
3.5 Teaching the Large Lecture Course
3.6 Teaching Public Relations Writing
3.7 Using Case Studies in the Classroom
3.8 Teaching the Campaigns Course
3.9 Teaching Presentation Skills: Overcoming the Root Canal Factor
3.10 Teaching PR Online
3.11 Public Relations Study Abroad: Guidelines for International Learning Through Experience
3.12 Teaching International Public Relations in the U.S.
3.13 Teaching Fund Raising
3.14 Issues in Internship Management: Maximizing Internship Program Potential
3.15 Teaching Student-run Public Relations and Strategic Communication Agencies
3.16 Traveling For Academic Credit: Developing Field Experience Courses
3.17 Hands-On Learning: Classroom Exercises to Introduce Public Relations Models, Ethics and the Campaign Management Process

Part IV: Advancing in Academe: How to Survive and Thrive

4.1 Networking: Enhancing Your Academic Success by Association
4.2 Practitioner to Professor
4.3 Things They Never Told Me... (About Changing from Professional to Professor)
4.4 Using Your Teaching Portfolio for Career Advancement
4.5 Essential Community and Professional Outreach: Building Stature for Yourself and Your Program
4.6 Advising Your PRSSA Chapter
4.7 Sexual Harassment and Public Relations Education
4.8 Be Prepared: Learning to Trouble-Shoot While Teaching Public Relations
4.9 From Classroom to Corner Office: Transitioning Into Administration
4.10 The Behavioral Definition of Public Relations